Digital Marketing That Makes for the Insurance Industry

We build high-performing, attention-grabbing websites that help you rise above the rest.

How Do You Make an Impact in a Digital Landscape Filled with Competitors?

Hitch a ride with the Wave Insurance Marketing team. We’ve helped hundreds of insurance agencies, brokerages, carriers, and networks navigate the challenging online environment and break through the clutter. Our websites and marketing strategies help create brand momentum, engage a wide sea of customers, and get measurable results.

Why Join Forces with Wave?

A Decade of Experience Collaborating with Insurance Organizations

To this day, we enthusiastically immerse ourselves in the insurance industry, absorbing everything we can about this dynamic sector, its products and services, and its biggest challenges and drivers of growth. We combine this ocean of insurance knowledge with our marketing expertise to produce digital assets and strategies that will help you get seen and be heard.

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Access to All the Insurance Website Solutions You Need

Why use one vendor for website design and development, another for website content creation, and yet another for hosting, maintaining, and backing up your website when Wave offers all-inclusive packages? In addition to a team of our in-house designers, developers, writers, and editors, a dedicated project manager will be assigned to your account to oversee your website build from start to finish.

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Additional Marketing Services That Keep Momentum Going

After your new website launches, how will you keep the initial impact and noise it makes from fading out? By supporting it with wave after wave of targeted and powerful messaging using a variety of platforms, including email marketing, social media, blogs, and more. The Wave team knows what it takes to build momentum and keep it rolling for the long term.

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The Wave Website Build Process

Learn how we transform your website into a professional, inviting, and easy-to-surf online office. Following is a summary of our six-phase process:

1 The Discovery Wave

Our team meets with your team to conduct a deep dive into your business. We ask questions that take us beyond the surface, so we get a thorough understanding of your organization. After the meeting, we turn what we’ve heard into a creative brief that, once approved, helps the Wave team chart the rest of your project.

2 The Design Wave

Building off the creative brief, which will include any design preferences and websites you’ve told us that you’re drawn to, our website designers will prepare design templates and layouts for your review and feedback. Needless to say, it is very important to us that you like what you’re seeing before we proceed with the next wave of your project.

3 The Content Creation Wave

When a template is approved, our writers start the process of creating unique content to fill your future website pages, taking inspiration from the creative brief, industry research, the Wave knowledge bank, preferred search engine optimization (SEO) practices, and insights from your team. Content is final only after it meets your approval and is professionally proofread.

4 The Development Wave

This wave doesn’t pause for content to start rolling in. Instead, once you have approved a template and design direction, our development team will get to work on building out your custom website pages. As content and images are ready, they will be delivered to the Wave developers for placement. In this exciting phase, your website really starts to come to life!

5 The Quality Assurance (QA) Wave

Before anyone outside of our team and your team gets to enjoy your website, it will go through a rigorous QA process that involves triple-checking all website pages in their draft form. Once we complete this internal audit, you will have the chance to cruise around the site, experiencing what it will be like when a current or potential customer comes for a visit.

6 The Launch Wave

This is the crowning wave when your website goes live! Our developers make their final tweaks based on the quality assurance feedback and then ensure that your site will provide a consistent experience across a variety of widely used browsers and screen sizes. On the agreed-upon day and time for optimal impact, your online office will open for business.

Take a Tour of Wave's Website Projects

Your website, or your online office as we like to call it, is often the first place potential and current customers go to search for information or assistance. The Wave team makes sure they won’t be disappointed when they land there.

Take a Dip Into the Data

Wave Reviews Are Rolling In

We’ve partnered with Lisa, Colleen, and their team for over a decade, and they’ve truly become an extension of our agency. Whether it’s website updates, SEO, blog content, or social media, they just get it. I trust them to represent our brand and keep things moving, no matter what we throw their way.

Dan Morse

President, Morse Insurance Agency

From the beginning, the Wave team listened to our needs, took the time to understand our business model, and delivered a sophisticated, modern website that elevates our brand and provides an exceptional experience for agents. Since launching, we've seen a significant increase in user engagement, longer session durations, and a noticeable uptick in brand awareness. They are a lot of fun to work with, and they made what could have been a complex project feel easy, enjoyable, and collaborative."

Lee Thompson

Executive Director, Insurance Services of New England

When we began our collaboration with the Wave team over a decade ago, we could never have imagined that building a robust website that highlighted our areas of specialty would be so impactful for our overall business. This partnership has played a vital role in helping us grow our agency well beyond a small, local, family business to the multilocation, regional player we are today.

Mark Gilbert

President, Gilbert Insurance Agency

The Wave Insurance Marketing team has been more than a vendor — they’ve been a strategic partner. Their ability to guide us through content, design, and SEO decisions with clarity and industry insight has helped enhance our site to reflect who we are and where we're going. They’re smart, flexible, and incredibly easy to work with.

Dan Findley

Director of Business Development and National Partnerships

We started working with the Wave team in 2018 because we wanted a fresh look for our website. Little did we know then that we hired a team that could not only modernize our website but also help us with a rebrand, manage social media, and support all our digital marketing needs. We are so proud to be associated with such a group that cares so much about us and the agency.

Richard T. Austin

CEO, Austin Insurance Agency Inc.

The Wave Marketing Toolbox

We leverage a wide assortment of both industry-specific and cutting-edge marketing platforms, software, and tools to boost our ability to support you.