About Us

Make an Impact with Wave Insurance Marketing

To build awareness and grow the reputation of your insurance business, you know you need to have a strong online presence. But determining how to make a splash in an increasingly cluttered and confusing digital landscape isn’t easy. So, let our team of experienced marketers figure it out for you. At Wave, we enjoy spending our days diving into the vast digital world and emerging with the optimal strategies to help our clients deliver their unique story, to their ideal customers, where and when they are most likely to see it and act on it.

Our Clients Include:

Independent Insurance Agencies

Insurance Brokerages

Regional Insurance Carriers

Excess and Surplus Lines Insurance Wholesalers

Insurance Agency Networks

This Wave Has Been Building for Over a Decade

Wave Insurance Marketing is the culmination of a longtime partnership between two digital marketing agencies, both with widespread knowledge and broad experience serving the insurance industry.

By forming Wave, we have combined one company’s excellence in website development, hosting, and maintenance with the other’s powerful storytelling, content creation, and graphic design abilities in order to provide insurance clients with dynamic, multi-wave marketing campaigns.

Our results-focused approach always begins with our team getting an in-depth understanding of your business, from your distinct history to your current goals and vision for the future. Then, we get to work customizing a marketing plan that aligns with your company’s brand, helps you achieve your goals, and makes sure you rise above the rest.

Our Solutions

Meet the Wave Makers

Get to know the marketing professionals leading Wave.

Lisa Baker

Marketing Strategist

When Lisa needs to give her tactical mind a rest, she finds that getting her hands dirty while tending to her garden is the perfect way to reground.

Joe Pagliocco

Website Strategist

When he’s not designing smarter website experiences, Joe enjoys real-life adventures, usually with a passport, soccer match schedule, or local brewery list in hand.

Adam Geiger

Website Developer

Away from the screen, Adam fuels his creativity by digging in his garden, learning guitar songs, scaling rock walls, and testing out recipes in the kitchen.

Karen Isgur Damon

Content Writer

To get those creative juices flowing every day, Karen hits the weights and does cardio at her husband’s gym or takes a long walk with her pup, Sugar.

Colleen Delaney

Client Relationship Manager

When she’s not keeping things on track behind the scenes, Colleen’s catching up over coffee or writing a to-do list she may or may not follow.

Delaney Provost

Project Manager

Out of the office, Delaney is always on the go, organizing bike rides, hikes, and concert and movie outings, and taking care of her favorite furry, four-legged friends.

Wave Reviews Are Rolling In

We’ve partnered with Lisa, Colleen, and their team for over a decade, and they’ve truly become an extension of our agency. Whether it’s website updates, SEO, blog content, or social media, they just get it. I trust them to represent our brand and keep things moving, no matter what we throw their way.

Dan Morse

President, Morse Insurance Agency

From the beginning, the Wave team listened to our needs, took the time to understand our business model, and delivered a sophisticated, modern website that elevates our brand and provides an exceptional experience for agents. Since launching, we've seen a significant increase in user engagement, longer session durations, and a noticeable uptick in brand awareness. They are a lot of fun to work with, and they made what could have been a complex project feel easy, enjoyable, and collaborative."

Lee Thompson

Executive Director, Insurance Services of New England

When we began our collaboration with the Wave team over a decade ago, we could never have imagined that building a robust website that highlighted our areas of specialty would be so impactful for our overall business. This partnership has played a vital role in helping us grow our agency well beyond a small, local, family business to the multilocation, regional player we are today.

Mark Gilbert

President, Gilbert Insurance Agency

The Wave Insurance Marketing team has been more than a vendor — they’ve been a strategic partner. Their ability to guide us through content, design, and SEO decisions with clarity and industry insight has helped enhance our site to reflect who we are and where we're going. They’re smart, flexible, and incredibly easy to work with.

Dan Findley

Director of Business Development and National Partnerships

We started working with the Wave team in 2018 because we wanted a fresh look for our website. Little did we know then that we hired a team that could not only modernize our website but also help us with a rebrand, manage social media, and support all our digital marketing needs. We are so proud to be associated with such a group that cares so much about us and the agency.

Richard T. Austin

CEO, Austin Insurance Agency Inc.

Take a Tour of Wave's Website Projects

Your website, or your online office as we like to call it, is often the first place potential and current customers go to search for information or assistance. The Wave team makes sure they won’t be disappointed when they land there.