Website Design for Insurance Agency in Massachusetts

The Anderson, Bagley & Mayo Insurance Website Project

With more than half a century of combined experience in the insurance industry, the co-owners of Anderson, Bagley & Mayo (ABM) clearly have a wealth of insurance knowledge to share. The question was how to use their website to communicate this know-how to the widest audience possible and, in particular, their ideal clients. The Wave team was up for the challenge! We built ABM a sleek, modern website chock-full of unique and helpful content while still maintaining the warm, welcoming feel of their family-run business.

ABM website screenshot
ABM website mobile screenshot
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The Wave Results

The elevated aesthetic and detailed, SEO-friendly content of the refreshed ABM website grabs and holds customers’ attention.

+%

Increase in average monthly sessions.

+%

Increase in average monthly organic search sessions.

+%

Increase in average monthly contact page visits.

The Client Says…

"We were fortunate to partner with the Wave Marketing team on a complete website redesign. It was a collaborative process that allowed us to have as much input as we wanted but we never felt overburdened. While Lisa’s familiarity with the insurance industry was certainly invaluable, she and her team also took time to learn about our third-generation business and our commitment to personal service. Joe and Adam are experts in their field. They designed what we believe is an aesthetically appealing site that is also very easy to navigate for both current and prospective clients. We would highly recommend Wave Marketing without hesitation."

Richard M. Bagley

Executive Vice President
Anderson, Bagley & Mayo Insurance Agency

Wave Reviews Are Rolling In

We’ve partnered with Lisa, Colleen, and their team for over a decade, and they’ve truly become an extension of our agency. Whether it’s website updates, SEO, blog content, or social media, they just get it. I trust them to represent our brand and keep things moving, no matter what we throw their way.

Dan Morse

President, Morse Insurance Agency

From the beginning, the Wave team listened to our needs, took the time to understand our business model, and delivered a sophisticated, modern website that elevates our brand and provides an exceptional experience for agents. Since launching, we've seen a significant increase in user engagement, longer session durations, and a noticeable uptick in brand awareness. They are a lot of fun to work with, and they made what could have been a complex project feel easy, enjoyable, and collaborative."

Lee Thompson

Executive Director, Insurance Services of New England

When we began our collaboration with the Wave team over a decade ago, we could never have imagined that building a robust website that highlighted our areas of specialty would be so impactful for our overall business. This partnership has played a vital role in helping us grow our agency well beyond a small, local, family business to the multilocation, regional player we are today.

Mark Gilbert

President, Gilbert Insurance Agency

The Wave Insurance Marketing team has been more than a vendor — they’ve been a strategic partner. Their ability to guide us through content, design, and SEO decisions with clarity and industry insight has helped enhance our site to reflect who we are and where we're going. They’re smart, flexible, and incredibly easy to work with.

Dan Findley

Director of Business Development and National Partnerships

We started working with the Wave team in 2018 because we wanted a fresh look for our website. Little did we know then that we hired a team that could not only modernize our website but also help us with a rebrand, manage social media, and support all our digital marketing needs. We are so proud to be associated with such a group that cares so much about us and the agency.

Richard T. Austin

CEO, Austin Insurance Agency Inc.

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