Insurance Agency Website Design and Development

Beautiful and Seamless Website Design and Development for Insurance Agencies That Customers Will Remember

In many cases, the first interaction someone may have with your business is when they land on your website—what Wave likes to call your online office. So, of course, you want to make sure a visitor’s first impression, and all the ones after, are memorable ones, for all the right reasons. That means having a site with a look and feel that’s instantly appealing, inspires a sense of trust and credibility, and stands out from the competition. But your website can’t win on looks alone. It also has to deliver on performance, with quick loading pages, simple navigation, and accessibility from all types of digital devices. Wave has a team of designers and developers who work hand-in-hand to ensure that the total visitor experience on your website, from the visual to the functional, represents the exceptional quality of your business, brand, and reputation in real life.

A Wave Insurance Website is Always Designed With:

  • Modern, Conversion-Friendly Designs & Layouts
  • Lead Generation Tools
  • Flexible, Scalable Plugin Integrations
  • A Mobile Responsive Experience
  • SEO-Ready Foundation
  • Future-proof Technology

Wave’s Approach for Insurance Agencies

The success of your website relies heavily on the effectiveness of both its aesthetic and technical features, so the Wave insurance website design and development team invests equal amounts of time and energy into both.

First, based on what we learn about your organization during the discovery meeting, our designers craft a vision for the potential look and feel of your website, including the color palette, fonts, and typography that set the tone. Then, we bring this vision to life for you by preparing a website layout concept specifically tailored to reflect your business and brand and to resonate with your ideal customer. If there are things you love about this design, are just so-so about, or don’t like at all, we want to hear about it. This is critical feedback that helps us create a final concept that delights you.

Once we have a final concept, our developers transform it into a dynamic website. We’re making this part of the process sound easy but, as you can imagine, it requires a great deal of skill and know-how. In this phase, the Wave team builds out a functional front-end experience, with all the visual elements and features you want your site visitors to see and interact with directly, like buttons, menus, and forms, and, in the back end, we develop your website’s architecture and ensure scalability.

Photo of a developer working at a desk

The final part of our process is a rigorous quality assurance check that ensures your site provides a consistent experience across a variety of widely used browsers, devices, and screen sizes. If everything passes the QA, we’ll launch your website on a specific day and time for optimal impact.

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Your website, or your online office as we like to call it, is often the first place potential and current customers go to search for information or assistance. The Wave team makes sure they won’t be disappointed when they land there.

Take a Dip Into the Data

Wave Reviews Are Rolling In

We’ve partnered with Lisa, Colleen, and their team for over a decade, and they’ve truly become an extension of our agency. Whether it’s website updates, SEO, blog content, or social media, they just get it. I trust them to represent our brand and keep things moving, no matter what we throw their way.

Dan Morse

President, Morse Insurance Agency

From the beginning, the Wave team listened to our needs, took the time to understand our business model, and delivered a sophisticated, modern website that elevates our brand and provides an exceptional experience for agents. Since launching, we've seen a significant increase in user engagement, longer session durations, and a noticeable uptick in brand awareness. They are a lot of fun to work with, and they made what could have been a complex project feel easy, enjoyable, and collaborative."

Lee Thompson

Executive Director, Insurance Services of New England

When we began our collaboration with the Wave team over a decade ago, we could never have imagined that building a robust website that highlighted our areas of specialty would be so impactful for our overall business. This partnership has played a vital role in helping us grow our agency well beyond a small, local, family business to the multilocation, regional player we are today.

Mark Gilbert

President, Gilbert Insurance Agency

The Wave Insurance Marketing team has been more than a vendor — they’ve been a strategic partner. Their ability to guide us through content, design, and SEO decisions with clarity and industry insight has helped enhance our site to reflect who we are and where we're going. They’re smart, flexible, and incredibly easy to work with.

Dan Findley

Director of Business Development and National Partnerships

We started working with the Wave team in 2018 because we wanted a fresh look for our website. Little did we know then that we hired a team that could not only modernize our website but also help us with a rebrand, manage social media, and support all our digital marketing needs. We are so proud to be associated with such a group that cares so much about us and the agency.

Richard T. Austin

CEO, Austin Insurance Agency Inc.

What Questions Have Floated Up?

Below are answers to questions about website design and development that often surface when we start to work with new clients. However, if you don’t see what you’re looking for, please reach out to us.

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